A Customer Relationship Management system, or CRM, is the way your business and your staff interact with your customers.

CRM software supports these interactions primarily by serving as a data management system. But it can do so much more for your business too, allowing you to track activity associated with customer interaction, and monitor the service you provide.

A CRM will give you all the tools you need to look after your customer, and to let them know how important they are to your business.

Why you might need a CRM

  • You’re unable to keep up with lead flow

  • You’re unable to maximise conversion rate

  • You spend too much time searching for customer data, files, and correspondence

  • You’re unable to track the activity of your remote workers

  • Communication across your sales force is poor, and there’s duplication of effort

  • You’re not leveraging your existing customer base

  • You’re losing customers

  • You’re not growing your customer base

“In today’s competitive market, 100% of businesses will benefit from a CRM, not just saving money, but making it too”

James Killick, CEO, LaunchPadD

Custom CRMs

100% of businesses can benefit from a CRM
75% of business can do okay with simple, off-the-shelf CRM solutions
25% of businesses will do better with custom business software
100% of businesses will benefit from a LaunchPadD CRM


Benefits of a LaunchPadD CRM

It’s our opinion that every business can benefit from integrating one of our custom CRM systems into their operations. Below are some of the most common benefits:

  • Central system containing all customer data
  • Multiple user access, with tiered access levels if required
  • A system that understands what your business is doing for its customers
  • A tracking system that lets you understand what your staff is doing for your customers
  • Streamlined collection, analysis, and reporting of key company data
  • Automation of customer correspondence for optimum retention and upselling
  • Valuable reporting functions that enable greater understanding of your customer base

Why choose LaunchPadD?

We’re a Sydney-based agency of customer business software specialists. We analyse your business and give you the perfect software proposal to match your needs, budget and growth strategy. We also analyse the costs involved in building your software to ensure there is a significant return on investment, whether through saved time or increasing your bottom line.

At LaunchPadD, we understand you need a return on investment from your custom business software. That’s why we say:

If ROI can be quantified in Year 1, then your technology is a must-have for your business.
If ROI can be quantified in Year 2, then it’s a should have for your business.
If ROI cannot be quantified until Year 3 or more, it’s a would like to have.
We’re with our clients every step of the way, and we’re here when you (and your ROI) are ready.

Off-The-Shelf Vs Custom CRM

Can you buy CRM systems off-the-shelf (OTS)? Yes, you can. But with a custom CRM you’re guaranteed software system that is built for your business, the needs of your staff and to help keep your customers happy. With our custom CRMs, we adapt the software so you don’t have to adapt your business.


  • Functionality not specific to business needs, not fit for purpose
  • High set-up fees and ongoing costs
  • Having to adapt your business ops to fit the software
  • Extended training periods required for all CRM users
  • No compatibility with existing business software or systems
  • Unable to adapt software for your individual needs


  • Business asset that increases the value of your business
  • Designed to fit your business ops
  • User-friendly, inbuilt system education
  • Training and learning resources provided by LaunchPadD
  • Compatibility with existing business software and systems
  • Maximised potential for business growth
  • Eligibility for R&D tax incentives to claim back up to 40% of development costs


Providing a solution to a problem...

Our custom business software is designed with you in mind. It’s built around the pain points of your business. It’s like everything we build: it looks good; it plays nice; it works perfectly. Whatever your problem, we’ll provide the solution. Your technology will be designed to minimise manual intervention; to drive resource efficiency, and for the ultimate user experience: putting you in control!

A Virtual Chief Technical Officer, at a fraction of the cost

With LaunchPadD as your virtual CTO, you get the best of both worlds: a team as vested in your business as your employees, with the additional skills of contract specialists. Your technical architecture is in safe hands. We’ll analyse problems and strategise technical solutions to them. We know the language of software and understand customer bases. We’re managers, resolvers, developers, designers. We’re business improvers.

All the benefits of an in-house team, and then some more

We’re with you every step of the way and we’re always here to help. But we know that once your custom business software is integrated, you might want to go it alone. We’ll hold your hand while you take the controls and teach you and your staff how to use the software. The software is hosted on your own server (we suggest using AWS) so you are in total control of the IP and hosting costs.

Opening the way for business growth...

Using custom business software is an excellent way to manage your business. It’s the ultimate means for selling and as such, custom business software can massively increase your bottom line. Automation is the key: reducing manual intervention will allow you to redeploy your resources to spend time doing something more lucrative. You can leverage your customers by keeping in touch with existing and targeting new customers who typically only access services through mediums such as customer portals or mobile. You can then further increase revenue by up-selling to both audiences.



Before we can offer a solution, we need to know the problem. We’ll hold a workshop where we can get to know you and your business and highlight the pain points you face.


We’ll propose a technical solution to ease those pain points that are compatible with the systems you use, optimising the return on effort of your resources.


Our UI and UX experts will design your software so it looks good and plays nice. Your business software will look beautiful and work perfectly.


Unlike OTS packages, our software will never become a problem. We’ll test it until we know our solution has solved your problem, not added to it.


When it’s ready, we’ll integrate your bespoke custom software with your business. We’ll teach you how to use it, and support you every step of the way.

Look after your customers with LaunchPadD!

Keeping customers happy since 2015

Let’s Get Started!