Project Description

iSearchey is by far one of the most innovative projects that has come our way. The concept is that of an advertising platform, which specialises in such a way that it aims to replace social media as a primary means for a business to attract customers. At the same time it providers its user base with an efficient method of finding deals, events and so on, all linked to the user’s locality.

When Stan the founder came to us, he was looking for his 3rd development team, having tried to build the platform for well over a year. He had previously tried a cheap off-shore developer, who was unable to build something this complex. He then tried to put a team together himself here in Australia, which enabled him to build a prototype but progress towards the final version slowed.

Initially it was proposed that we would only have a small role but our developers quickly found some core flaws in the software architecture that would hinder iSearchey’s ability to feed live data into its web pages and scale up to the client base Stan was looking for.

Therefore we took over the project in order to upgrade the core software into something that could do everything that Stan wanted.


Stan had recognised that the online world was moving towards live data. He therefore not only wanted to build a modern advertising platform, he also wanted to constantly show info on-screen. His vision was to have a web application that was dynamic, allowing users to see the data changing right in front of them, without having to refresh the webpage.

Therefore we needed to change the architecture from a simple database and web app structure to one with multiple components running in parallel, including a user database, web app, search engine, real time database and data pusher (NodeJS). For the live data, this meant that the implementation changed from a standardised Ruby on Rails web application to a web application that also incorporated dynamic content through the use of websockets etc.

By the time we had finished, we had been forced to rebuild a significant amount of the code to allow for the precise functionality that Stan put forward and although proposing these changes was frustrating for him to hear, the end product was exactly as he envisioned with a responsive design working seamlessly across mobile, tablet and desktop..


Pitch Deck and Marketing Plan

Since completion Stan has been pitching the platform to interested parties, having a distinct upper hand over other startups: the fact that he first invested his own money to create a working prototype. I would say however that Stan’s application is much more than just a prototype, even more so than your run of the mill Minimum Viable Product (MVP).

In order to convert these leads, he needed to pitch reliable and convincing information that showed both the potential of the project and an intelligent strategy. We therefore produced two custom designed decks, one summarising the business opportunity (Investor Pitch Deck) and another outlining a 4 year marketing plan. The latter involved extensive market research, development of customised campaigns and the understanding of current marketing best practises. What was produced was a fully presentable plan, outlining exactly how Stan would take his innovative application to market.